Samantha Hansel's profile

SimplyProtein Brand Refresh

Samantha Hansel
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Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System
Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System


Plant-based goodness made deliciously simple.

Over the years, SimplyProtein has prided itself on being an innovation forward company, bringing new products to market regularly. As they launched into new sub-segments within bars and into new non-bar related categories, it became imperative for their brand to look consistent across their full range of products. Refreshed background illustrations, a brighter colour palette, custom wordmarks and a flexible grid system all came together to reposition the SimpleProtein brand in the healthy snack market.

CLIENT:
SimplyProtein
AGENCY:
Art & Mechanical
SERVICES:
Branding, Packaging, Strategy
DESIGN:
Samantha Hansel, Karolina Gacek, David Adams
CASE STUDY & PHOTOGRAPHY:
Samantha Hansel

SimplyProtein Brand Refresh
Published:
Samantha Hansel's profile

Owner

Samantha Hansel's profile
Toronto, Ontario, Canada

SimplyProtein Brand Refresh

Over the years, SimplyProtein has prided itself on being an innovation forward company, bringing new products to market regularly. As they launch Read More

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